Our Approach

We focus on culture forward brands that consumers love.

Our Strategy

Data Driven Playbook for Due Diligence & Value Creation

Deploy differentiated analytics and digital capabilities to understand consumer behavior.

Founders’ Approach to Investing & Brand Building

Utilize the combined expertise of our team, which includes experience as entrepreneurs, investors, and operators.

Flexible & Opportunistic Mandate Across Categories of Interest

Focus on a limited set of companies within our preferred categories.

Advantaged Sourcing

Partner of choice given our team’s expertise and ability to leverage cultural and influential “capital” to drive scale.

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